La Fascinante #38 is a beautiful classic red and it is the featured colour in the Chanel Allure Velvet launch.
I have already reviewed La Ravissante in detail and the texture of La Fascinante is exactly the same, so I will let the photos do most of the talking.
La Fascinante is the"look at me" shade of the range - a matte blue based red with a bit of luminosity. In the bullet it looks a lot darker and looks like it would be a difficult colour to wear (particularly if you don't usually wear red lipstick).
I found this lipstick can easily be worn during the day as a light stain - I applied it very lightly to my top lip with a lipbrush and pressed my lips together, and then evened out the colour - the result was a pretty berry stain. This look cannot be achieved with the usual matte lipstick, such as MAC, as their texture tend to be a lot drier and for the reason, a lot harder to work with.
This photo shows the lipstick is not completely flat - it reflects light very slightly without being shiny.
Personally I love La Fascinante and I think it's a great red lipstick to invest in. A word of warning for those with dry lips - although Chanel claims it is moisturising, I still find the formula a bit drying and it will emphasise any flakes/dry skin on your lips.
For those with red phobia, ask your counter for the sample card - La Fascinante is one of the four colours. Experiment at home before being pressured into buying.